The Avatar Center was created with the intention of empowering individuals and organizations to create and achieve breakthrough results that are both measurable and inspiring.

To support clients in their development and evolution, The Avatar Center’s recipe for transformation and transcendence uses an eclectic fusion of opposing philosophies and timeless principles, with Ontological Coaching and Martial Arts being the main ingredients.

CEO & Founder:

Michael Aguinaldo has been coaching for over 20 years and has helped transform many lives by innovatively combining and distilling the best elements of several different disciplines and then customizing the approach for each of his clients.

He draws from his vast and diversified experience with human transformation technologies such as Ontological Coaching and Neuro Linguistic Programming, as well as his ability to apply the concepts presented by Tony Robbins, Stephen Covey, Wayne Dyer, Deepak Chopra, Eckhart Tolle, and several others.

Michael completed his coaching certification through an intensive, year-long program certified by the International Coaching Federation.
In addition, he graduated from the University of San Diego with three degrees: Accounting, Finance & Real Estate, and Paralegal.

For three years, Michael worked for a bank as a loan officer and underwriter in the commercial real estate finance industry.  For nine years, he worked as a technician in the pharmacy department of a trauma hospital.  During this time, he also completed certification as an Emergency Medical Technician.  In the early stages of his career, he gained experience as a bank teller and as a host in the food service industry.

Other notable influences Michael had include being a practicing martial artist for over 13 years, being an actor in a theatrical production, being a cadet at the Marine Military Academy, and being an adrenaline junkie in life.  His priorities include overall well being, health and fitness, spirituality, continuous improvement, and enhancing the lives of everyone he has the privilege of meeting.